Biographical Summary

Janet Chang is a marketing strategist and author based in San Francisco.

She is founder of JLC Innovations, where she helps technology, healthcare, and media companies like WellnessFX, TheraLife and Wood Egg grow their audiences and customer base by leveraging both big-idea strategy and optimized tactics. To achieve major wins on the strategic level for clients, Janet advises them to use a combination of analytical number-crunching and creative storytelling.

Previously, Janet authored an #11 Amazon bestselling business book, managed marketing for seasoned entrepreneurs like Derek Sivers, and co-organized Human Hacker House, Silicon Valley’s community for consumer healthcare.

Personally, Janet enjoys challenges that test one’s grit, mindfulness, and comfort-in-discomfort, whether it entails 6 hours of meditation, completing an Ironman triathlon, travel and living abroad for 1-3 months per year, or exploring higher forms of consciousness.


Janet has been invited to speak to audiences at institutions and organizations including Stanford University, University of California Los Angeles, Under 30 Changemakers, Skillshare, and Quantified Self.


Janet’s work and writing on business and technology has been featured in various media, including…

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What people are saying

“Janet really made a masterpiece here. I so so SO appreciate her work and will sing her praises up and down to whoever will listen.”
Derek Sivers, Founder – CDBaby.com, WoodEgg

“Janet is a sweetheart to work with. I never met someone who deeply cared about the way they treat their prospects even before they have gotten the business. She is a no-nonsense leader who brings so many gems to the table. Janet delivered a plethora of value when it came to customer outreach, even before we began working together. Her knowledge and skills extend far beyond just content and marketing. Her passion for projects exceeds the customer’s needs. Janet goes beyond the “extra mile” and I look forward to working with her again in the future.”
Sweta Patel, Director of Marketing – GBox

“Janet dissected my current templates and found some holes that I just went ahead and filled. Actionable advice that will hopefully lead to results – thanks Janet!”
David Schneider, Founder & CEO – Ninja Outreach

“She is one of those uniquely talented and interesting people in this world…Despite her busy schedule she took the time to give me some detailed feedback on how to troubleshoot a problem I was having in my [software] application. Give Janet a call – you’ll learn a lot and will be glad to meet this amazing woman.”
Kevin Dewalt, Founder & CEO – SoHelpful

Projects & Services

Marketing & Product Strategy

Does your company have a product and some sales, and need to accelerate growth of the customer base?

Clients have increased revenues of up to 20% after 1-2 months of working together. The clients that can benefit most from my work are businesses with at least 1 user acquisition channel (or revenue stream), and startups that have acquired funding from the “seed” or “A” round.

Learn more about JLC Innovations marketing and growth services.

About the Blog

I started writing (occasionally) in 2010 to explore a range of radical topics, starting from productivity for university students and sleep experiments. Recently, I’ve started writing articles more frequently, most of which are published to my private email newsletter subscribers. Topics range from entrepreneurship, to fitness, marketing, and relationships. For a quick taste, check out the following essays and guides:


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