Biographical Summary

Janet Chang is a Chinese-American marketer, author, and healthcare technology activist. Previously, she served as VP of Marketing of GoToLaunch, an organization dedicated to promoting global entrepreneurship, founded and funded by serial entrepreneur Derek Sivers. Janet authored the book, China Startup Guide, which hit the Amazon bestseller list alongside Lonely Planet and National Geographic guides in January of 2014.


She has been invited to speak at institutions and organizations like Stanford, UCLA, Berkeley, and Quantified Self about the future of healthcare technology for chronic illness treatment.


Janet’s work and writing on business and technology has been featured in various media, including…


On a more personal note…welcome.

Thank you for visiting this corner of the internet. Below are projects I’m working on.

Marketing and Product Strategy

Does your company have a product and some sales, and need to accelerate growth of the customer base?
Clients have increased revenues of up to 20% after 1-2 months of working together. The clients that can benefit most from my work are businesses with at least 1 user acquisition channel (or revenue stream), and startups that have acquired funding from the “seed” or “A” round.

Learn more about JLC Innovations marketing services.

Hormone Patient Advocacy & Coaching

Do you have a hypothyroidism, adrenal insufficiency, or another chronic condition that won’t go away with conventional medical oversight?
Perhaps you have tried every supplement and remedy possible, seen every single doctor in your health insurance network and feel like there is nobody else to turn to. If so, we should talk. With your help, we can reverse-engineer the process I used to overcome unexplained fatigue, stress, weight gain, and brain fog. Together, we are granted an opportunity to ensure that others do not experience the same challenges.

Read more about how I’m working to help fellow hormone patients feel better with Hormone Detective.

Physical Performance Coaching

Looking to run that marathon you signed up for (and finish without killing yourself), finally lose weight and get into shape without deprivation, or hit a crazy ambitious fitness goal?
I help individuals go from couch to 5K to marathon, from weak to strong, from feeling overwhelmed to a calm sense of control over their bodies. A training plan I developed helped my client run a half-marathon in sub-2 hours, cut his 5K time by 3:00 minutes, and increase bench press by 20 pounds…all in a matter of 3 months. Another training plan allowed for the completion of a full distance Ironman triathlon in 50% of the weekly hourly training volume compared to typical Ironman triathletes, in 4 months. I experimented with 5 diets in 5 years before finding the one that works, so that you don’t have to. In working together, mental barriers are overcome and limiting beliefs are stripped down and replaced with empowering ones.

Email me about your fitness and training goals.

Learning to Code Mentorship

For those interested in advice on programming bootcamps:
Many individuals ask about how I learned to code and whether I would recommend DevBootcamp. If and when there is energy available, I will publish articles addressing the most common questions about programming bootcamps:

  • Should You Learn to Code?
  • Should You Go to a Programming Bootcamp?
  • Should You Go to This Programming Bootcamp or That Programming Bootcamp?
  • What Should You Do To Prepare for a Programming Bootcamp?
  • A Review of My Dev Bootcamp Experience, from the Early Days (Fall 2012)

Other Areas of Interest

Finally, if other topics have caught your attention…

We should connect here.

Detailed Biography

Prior to her current work, Janet accumulated the following set of experiences…

Athlete (2001-2009)

In her teens, she participated in competitive athletics.

  • 2x U.S. National Short Track Speed Skating Championships competitor in Cleveland, OH; California State Champion (2004, 2007)
  • Cross-continental cycling cancer activist, riding from San Francisco, CA to Virginia Beach, VA in 60 days to raise $2000 for children with cancer at Camp Quality USA (2007)
  • Youngest full-distance Ironman triathlon finisher, at age 18, at the Vineman Triathlon in Guerneville, CA, and team officer of the top 4 ranked women’s collegiate triathlon team in the United States (2009).
  • Healthcare Activist (2010-present)

    In sophomore year of college, Janet retired from competitive athletics and took academic leave when faced with the diagnosis of a debilitating medical condition.

    • Patient and activist, self-treating a case of panhypopituitarism when America’s best board-certified endocrinologists failed to treat the condition (2010-2013)
    • Co-organizer of Human Hacker House, a community for supporting the development of emerging healthcare technologies and protocols with 250 members (2012-2013)
    • Currently developing the TRE framework for accelerated treatment of chronic illness using a systematic, experimental, and patient-focused approach (2014-present)

    Self-Educating Entrepreneur (2010-present)

    Upon recovery from her medical condition, Janet chose to opt out of completing formal undergraduate studies in favor of adopting an accelerated approach to self-learning and a pragmatic mindset towards the modern free agent economy.

    • Learned to code from scratch in 6 months and worked at health-tech startup Sharepractice without formal computer science background (2012-2013)
    • Currently focused on business transformation as interim CEO of Wood Egg (now known as GoToLaunch).

    What’s Next?

    Check out the following essays and guides:

    Also, feel free to reach out! I’m always open to meeting growth-oriented individuals. In particular, people involved in…

    • Technology
    • Media
    • Publishing
    • Personal Health
    • Quantified Self
    • Patient-Focused Healthcare
    • Manufacturing & Supply Chain
    • Sales
    • Business Development
    • Global/Asia Business

    Feel free to drop me a line.