Biographical Summary

Janet Chang is an American entrepreneur, website conversion optimization marketing specialist, and healthcare technology activist. Currently, she serves as interim CEO of GoToLaunch, an organization dedicated to promoting global entrepreneurship, founded and funded by serial entrepreneur Derek Sivers. Previously, Janet authored the organization’s most popular book, China Startup Guide, which reached the Amazon bestseller list next to Lonely Planet and National Geographic guides in January of 2014.


She has been invited to speak at institutions and organizations like Stanford, UCLA, Berkeley, and Quantified Self about the future of healthcare technology for chronic illness treatment.


Janet’s work and writing on business and technology has been featured in various media, including…



On a more personal note…welcome.

Thank you for visiting this corner of the internet. You may find some of the following to be of interest.

Looking to do business in Asia?
Check out these guides for doing business and living in Asia.

If you are just generally curious about the current business climate in Asia, learn more through the Asia Summit Interview Series.

Does your company have a product and some sales, and need to accelerate growth of the customer base?
Clients have increased revenues of up to 20% after 4-12 weeks of working together. We are typically best able to help businesses with an established sales process and at least 1 revenue stream, and/or startups that have acquired funding from the “seed” or “A” round.

For a complimentary 30-minute Marketing & Customer Acquisition Analysis consult session, schedule a consult here.

To learn more about the most common services requested by clients, click here.

Do you have a hypothyroidism, adrenal insufficiency, or another chronic condition that won’t go away with conventional medical oversight?
Perhaps you have tried every supplement and remedy possible, seen every single doctor in your health insurance network and feel like there is nobody else to turn to. If so, we should connect. With your help, we can reverse-engineer the process I used to overcome unexplained fatigue, stress, weight gain, and brain fog. Together, we are granted an opportunity to ensure that others do not experience the same challenges. Reach out and share your story here.

Are you generally healthy but want to maximize your focus and productivity at work?
In pursuit of productivity gains, you’ve read books like the “4 Hour Body” and visited some health and biohacking blogs, and even tried a few supplements, but they didn’t work as expected, leaving you with the sneaking suspicion that it’s mostly hype rather than substance. Perhaps you experience stress and fatigue for no clear reason. Nothing in your annual health check up indicates anything out of the normal ranges, but something still feels “off”, and your doctor doesn’t have any recommendations besides “get more sleep”, “exercise more”, and “reduce stress”.

Fortunately, I’ve benefitted from rigorous experimentation of various physical optimization techniques since 2003 (everything from polyphasic sleep to high-intensity training for endurance sports, to various nutrition protocols to nootropics), and have been fortunate enough to help others figure out the missing pieces to optimizing their performance. The training protocol developed for one particular client was featured in the book Motivation Hacker to surprising and entertaining effect. For a complimentary Mental and Physical Optimization consultation via email, click here.

Note for all those interested in advice on programming bootcamps:
I am not longer taking meetings or calls about this topic, unless compensated at my regular consulting rate. This is simply due to the overwhelming volume of inquiries and because I’m no longer dedicating full-time energies to software development, not because I don’t wish to give back to the community of aspiring technologists. If there is time and energy available in the future, I will write some articles answering the most frequently asked questions about programming bootcamps:

  • Should You Learn to Code?
  • Should You Go to a Programming Bootcamp?
  • Should You Go to This Programming Bootcamp or That Programming Bootcamp?
  • What Should You Do To Prepare for a Programming Bootcamp?
  • A Review of My Dev Bootcamp Experience, from the Early Days (Fall 2012)

Finally, if other topics have caught your attention…We should connect here.

Detailed Biography

Prior to her current work, Janet accumulated the following set of experiences…

Athlete (2001-2009)

In her teens, she participated in competitive athletics.

  • 2x U.S. National Short Track Speed Skating Championships competitor in Cleveland, OH; California State Champion (2004, 2007)
  • Cross-continental cycling cancer activist, riding from San Francisco, CA to Virginia Beach, VA in 60 days to raise $2000 for children with cancer at Camp Quality USA (2007)
  • Youngest full-distance Ironman triathlon finisher, at age 18, at the Vineman Triathlon in Guerneville, CA, and team officer of the top 4 ranked women’s collegiate triathlon team in the United States (2009).
  • Healthcare Activist (2010-present)

    In sophomore year of college, Janet retired from competitive athletics and took academic leave when faced with the diagnosis of a debilitating medical condition.

    • Patient and activist, self-treating a case of panhypopituitarism when America’s best board-certified endocrinologists failed to treat the condition (2010-2013)
    • Co-organizer of Human Hacker House, a community for supporting the development of emerging healthcare technologies and protocols with 250 members (2012-2013)
    • Currently developing the TRE framework for accelerated treatment of chronic illness using a systematic, experimental, and patient-focused approach (2014-present)

    Self-Educating Entrepreneur (2010-present)

    Upon recovery from her medical condition, Janet chose to opt out of completing formal undergraduate studies in favor of adopting an accelerated approach to self-learning and a pragmatic mindset towards the modern free agent economy.

    • Learned to code from scratch in 6 months and worked at health-tech startup Sharepractice without formal computer science background (2012-2013)
    • Currently focused on business transformation as interim CEO of Wood Egg (now known as GoToLaunch).

    What’s Next?

    Check out the following essays and guides:

    Also, feel free to reach out! I’m always open to meeting growth-oriented individuals. In particular, people involved in…

    • Technology
    • Media
    • Publishing
    • Personal Health
    • Quantified Self
    • Patient-Focused Healthcare
    • Manufacturing & Supply Chain
    • Sales
    • Business Development
    • Global/Asia Business

    Feel free to drop me a line.